Step 4: Sell your Gingerbread Horse Biscuits

Here are few ideas to help ensure the successful selling of your tasty biscuits:

For Individual Bakers:

  • Use social media to let all your friends and followers know that you're baking and selling Gingerbread Horse biscuits for RDA.

  • Use email to share your Gingerbread Horse photos - along with a request for friends and family to buy a biscuit in support of RDA.

  • Put on a morning tea for your friends, with Gingerbread Horse biscuits on the menu! Ask people in advance to bring at least $2 to pay for their biscuit.

  • Sell your Gingerbread Horse biscuits to the public. Set up a stall or stand outside your local supermarket, farmer's market, shopping mall or other store, and sell them to passersby. This is where the poster really comes in handy. It lets the public know about the Gingerbread Horse campaign, and validates you as a registered Gingerbread Horse Baker.

  • If it's a public space (such as the footpath), seek permission from your Local Council or relevant authority for this. If it's a private space (eg the entrance to a shop or premises), seek permission from the owner first.

  • Take your Gingerbread Horse biscuits into work and sell them to your co-workers. Give them plenty of notice via email or poster (or in person), so they can bring in money for their biscuit.

For School Bakers:

  • This is a great opportunity for students to work together as a Gingerbread Horse baking team. Get a group of students together and work out who will be baking, decorating and/or selling the biscuits.

  • Have a team. Put someone in charge of marketing, and of finance.

  • Ask your teacher if you can bring the Gingerbread Horse biscuits to school on an agreed day, and sell biscuits to your classmates. This could also be run in conjunction with a mufti day or other event to help raise even more support and awareness for RDA.

  • Arrange to sell your Gingerbread Horse biscuits directly to the public. Set up a stall or stand outside your local supermarket, farmers market, shopping mall or other store, and sell to passersby. This is where the poster really comes in handy. It lets the public know about the Gingerbread Horse campaign, and validates you as a registered Gingerbread Horse Baker.

For Businesses and Community Group Bakers:

  • Choose a date to have a Gingerbread Horse morning tea at your workplace. Display the Gingerbread Horse poster (supplied in your Baking Pack) in your staffroom, along with a note asking people to bring in money on the day.

  • Sell your Gingerbread Horse biscuits to customers and clients, either at your reception desk or in any retail area you have. The advertising poster can be used to help direct people's attention to your biscuits. It also lets then know what the Gingerbread Horse campaign is about. NZRDA offers plenty of resources to help with this.

  • Use Gingerbread Horse as a team-building exercise for your staff. Bake beforehand. Then set up a decorating station at work. Judge the creations and choose the 'Best Decorated' Biscuit. Then sell your biscuits to your colleagues or to others.
  • Ask your workplace to match the profits you make from your Gingerbread Horse sales, dollar for dollar. That way, you can double your support for RDA in your local community.


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